Meet the Founder

From magazine covers to skincare counters, Zena Adell believes that true beauty begins within and is nurtured by nature.

Before founding FINBE, Finest in Natural Beauty Essentials, Zena made her mark as a model. She appeared in several publications that celebrated Black beauty and hair. One of her most iconic moments came when she was featured as Beauty of the Week in JET magazine, a cherished cultural highlight that affirmed her natural grace and glow.

Zena’s journey didn’t stop in front of the camera. She was inspired by her mother’s homemade skincare rituals such as using fresh mint leaves from the garden to soothe the skin. That early influence cultivated a passion for natural beauty that led her to become a licensed esthetician.

With FINBE, Zena fuses the elegance of her modeling years, the wisdom of her heritage, and a commitment to clean, effective skincare. Crafted with nourishing botanicals, peptides, and purposeful simplicity, FINBE is skincare without the drama and delivers real, visible results.

Zena’s vision is to inspire women of all ages and backgrounds to embrace the skin they’re in with confidence and authenticity. Beauty isn’t defined by trends or age; it’s a timeless essence!