Meet Zena Adell

An esthetician and skincare visionary, who is the driving force behind FINBE – Finest In Natural Beauty Essentials. Inspired by her mother’s wisdom, she discovered early on that nature holds the key to skincare solutions. Zena reflects on her mother’s cherished tradition of gathering mint leaves from their garden to create a soothing remedy for the skin. This experience ignited her commitment to purity and gentle ingredients, shaping the foundation of FINBE.

Her vision is to create skincare products that blend the best of nature and science, ensuring they are drama-free. FINBE combines natural essentials that provide hydration, protection, and anti-aging benefits. To meet high standards, each product will be meticulously crafted and intentionally released one at a time.

A jar of lotion next to some herbs.
A close up of some flowers and leaves

Kind to the Planet

From our formula to packaging, sustainability has been integrated into every part of the FINBE experience.

A green plant with leaves on it's side.

Sustainability

At FINBE, we are dedicated to shaping a sustainable future. Through our commitment to eco-conscious practices–like using glass as our primary material and recyclable packaging, we aim to create lasting positive change for both the planet and the communities we serve.